May 5, 2015 09:00ET

HII Simplifies Health Insurance Purchasing With

Consumers Can Still Obtain Health Insurance Online, Outside of Obamacare Enrollment Period

TAMPA, FL-- Health Insurance Innovations, Inc. (Nasdaq:HIIQ) (HII), a leading developer of affordable health plans, today announced its newest line of business, is a pioneering website that makes it easy for consumers to purchase low-cost alternatives and supplements to Obamacare health plans. The website is optimized for an intuitive online experience and a streamlined application process whether it is accessed from a computer, tablet, or mobile device.

Health insurance alternatives to Obamacare are especially important now that the Obamacare Special Enrollment Period for Tax Season ended on April 30th. Obamacare plans will not be available again, without a qualifying life event, until the 2016 open enrollment periods begins on November 15th and the earliest that coverage can start for those plans is January 1, 2016. Unfortunately, many consumers are unaware of the Obamacare "lock-out" situation. A recent nationwide survey by HII demonstrated that only one-out-of-five adults knew when the enrollment period for Obamacare health plans ended.

As a direct-to-consumer division of HII, was created to educate people about the benefits of Term Health Insurance and provide a fast online process for purchasing these plans. Term Health Insurance is a flexible and low-cost alternative to COBRA and Obamacare health plans, for individuals without expensive pre-existing health conditions. Term Health Insurance can also provide "bridge coverage" for periods between health plan coverage, such as during periods of unemployment or during summer months for students. Term health plans offer consumers the flexibility to choose health plans with the benefits that matter most to them and combine these benefits with unrestricted provider networks that allow them greater choice in the doctors and hospitals they use.

"Consumers face more individual responsibility than ever in their search for quality health insurance coverage that meets their personal needs while still fitting their budgets. offers a marketplace of new and affordable health insurance options that consumers will not find on government-run health insurance exchanges," said Bruce Telkamp, CEO of HII's Consumer Division. "At, consumers can search for, compare, and confidently purchase affordable and high-quality Term Health Insurance plans from multiple insurance companies. The process is so simple that consumers can obtain proof-of-insurance in minutes, not weeks."

Bruce Telkamp is the co-founder and CEO of HealthPocket Inc., which was acquired by HII in July 2014, and also the CEO of HII's Consumer Division. Mr. Telkamp had also previously served as HII's Chief Operating Officer but has transitioned his HII operational responsibilities in Tampa, Florida to other members of the HII Senior Leadership Team in order to focus on HealthPocket and HII's Consumer Division businesses, both headquartered in Mountain View, California.

More on HII's Consumer Division

The HII Consumer Division was formed in response to consumers' changing needs in the post-Obamacare health insurance marketplace. Our purpose is to streamline the online health insurance shopping experience by designing consumer-centric products and technology innovations., a division of HII, and, an independent subsidiary of HII, are both headquartered in Mountain View, California.

More on the Term Health Insurance Market

The Term Health Insurance market offers traditional health benefits for a defined period of time, from 30 to 364 days in most states. These policies can be bought anytime during the year and applicants' health is taken into consideration during the application approval process. When comparing premiums for nonsmoking men and women ages 30, 40, and 50, a February 2015 study published by found that Term Health Insurance premiums were 66% less expensive on average than unsubsidized premiums for Obamacare bronze plans. All ages saw major pricing advantages in Term Health Insurance. 30 year-old applicants had premium quotes over 70% lower while applicants who were 50 had premium quotes over 50% lower.

Kevin McVicker,
(703) 739-5920 was launched in 2015 to educate consumers on the availability of private market health insurance products that are alternatives to Affordable Care Act (Obamacare) plans. Today AgileHealthInsurance is the largest distributor of short term medical insurance, providing a fast, online process for purchasing these plans. Short Term Medical Insurance is a flexible and low-cost major medical insurance for individuals without expensive pre-existing health conditions. It is not Obamacare. Short-term health plans offer consumers the flexibility to choose health plans with the benefits that matter most to them and combine these benefits with broad provider networks. Additional information about AgileHealthInsurance can be found at

Forward-Looking Statements is a Silicon Valley-based technology company and independently managed division of Health Insurance Innovations, Inc. (NASDAQ: HIIQ). This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on our current assumptions, expectations and beliefs are generally identifiable by use of words "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions, competition, changes and developments in the United States health insurance system and laws, and our ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HIIQ's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.