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What Should I look for When Buying Health Insurance?

Article with useful information on how to buy health insurance as individual, family, or small business.

Buying health insurance as an individual, family, or small business now can seem daunting at first, but it doesn’t need to be complicated. There are some certain things you want to look for of course. Price is always a factor, and that can often be hard to gauge.

It really comes down to how much you want to pay. How much can you afford to pay each month? Like car insurance, the more money you pay monthly, the more financial coverage you’ll have should unforeseen expenses arise.

With that being said, here is some basic, but essential information you’ll want to consider when you buy health insurance:


This is the total cost of the health insurance plan you as the consumer will pay either monthly or in full. How much you pay depends on the benefits which are included in the plan. Please note: this amount is separate from the deductible.

To keep the cost low, there are some factors which you can control in order to save money: your deductible, copay and coinsurance amounts.


This is the total amount which you as the consumer need to first pay toward any medical expenses you receive during your coverage period. Covered medical expenses after this amount will be paid by the health insurance company in accordance with the policy (e.g. you may still be subject to copays and coinsurance).

For example: if your deductible is $1000 and you have a $3,000 hospital bill, you would pay $1,000 and the health insurance company would pay most of the remaining $2,000 (you may be subject to coinsurance up to the policy’s max out of pocket amount). Generally speaking, the higher the deductible, the lower the premium.

Higher deductible plans are especially beneficial for those who seldom visit the doctor or purchase prescription medication. If you’re not going to use it, why pay more for it? Even with a high deductible plan, you’ll still be covered in case of an emergency. Although you will still need to pay the amount of the deductible, it’s still cheaper than the cost of most emergency procedures. High deductible plans are a great option for those who are in good health.

On the other hand, people who do have a lot of medical expenses (such as surgeries) would save more money by opting for a lower deductible plan.


This is the cost which the consumer pays on top of the premium each time they go to a doctor or health specialist. Copays also apply to Emergency Room visits, urgent care visits and prescription drug purchases.

Please note: the copay (or copayments) are not applied towards your deductible, and will remain your financial responsibility even after meeting your deductible.

Your copay costs will depend on how much you pay monthly for your policy. In general, the higher the premium, the lower the copay. Conversely, lower premiums will typically have higher copays. So if you take prescription medication or require frequent doctor appointments, it would be wise to invest in a lower copay plan.


This is the percentage of a medical bill that you’re responsible for paying after the insurance company pays their part. The amount that the health insurance company pays will vary based on your benefits and is only done once you have met your deductible.

Please note: coinsurance is paid on top of the copay.

The money you pay with each office visit is applied to your deductible. Once you have paid the total amount (aka meeting the deductible), you are still responsible for the coinsurance.

For example: if you have a medical bill of $1,000 and a deductible of $5,000 - the amount you actually owe will depend on three questions:

  • Have you met your deductible?
  • What is your coinsurance percentage?
  • What is your max out of pocket?

If you haven’t met your deductible, you’ll owe $1000 (which will be applied toward your deductible). If you have met your deductible, you’ll owe a percentage of the bill (your coinsurance). So if your coinsurance is 20%, you would pay $200 and the insurance company would pay the remaining $800.

Once you meet the max out of pocket (for example, $5,100) he health insurance company will cover the rest of your medical bills for the length of the policy. It is always wise to know exactly what services and conditions your health insurance plan covers, though, as it can vary greatly from policy to policy.

Which of these factors are most important to you in a health care policy?

Choose Wisely

There’s no right plan for everyone, which is why there are so many health insurance options on the market. If you have a history of being healthy, and you are comfortable going without some of the 10 essential benefits of Obamacare (maternity, mental health) then a short term health plan may be a good option. If you prefer a more robust plan with all 10 benefits, then an Obamacare plan is a better choice.

From Obamacare to 2019: Important Health Care Reform Changes

Health insurance is changing, once again.

Back in 2010 when the Affordable Care Act (aka Obamacare) was passed and implemented, health insurance became mandatory for all U.S. residents. This sparked debate from Washington to Colorado to Texas to Florida and everywhere in between. Should health insurance be required? Should everyone pay the same? Should it be free?

Many healthy people applied for health insurance for the first time, not wanting to be subject to a hefty tax fine of $695 (or 2.5 percent of their household income, whichever was higher).

Beginning in 2019, however, the tax penalty goes away.

Short Term Health Insurance = Smart Move for Transitions

Short Term Health Insurance (aka short term medical insurance or STM) is a temporary option for people going through life-changing events such as divorce, graduation or losing a job, starting a business, joining the gig economy, etc. STM is exempt from the Affordable Care Act. It requires underwriting and it does not have to meet the minimum essential health insurance requirements. Thus, those with STM plans were subject to a tax fine. Since this will no longer apply starting in 2019, now is a great time to shop for a new STM plan, which offers flexible benefits for accidents and illnesses at an affordable price.

If any of these terms are unfamiliar, check out our glossary for definitions.

Do you have health insurance?

If not, you need it. It’s like driving a car; you want to make sure you're covered in case of an emergency. You never know when you will need it but you’ll be thankful later.

If you don’t have health insurance, or can’t afford it through the Affordable Care Act, don’t go uninsured. Consider a short term medical plan.

Not everyone is equal when it comes to health, some of us are less fortunate. If you do have pre-existing conditions or chronic illness and don’t have health insurance, the ACA plans may be your best option since they do not charge based on your physical condition.

Have you looked into an STM?

Can you afford not to?